Books like Buzz marketing with blogs for dummies by Susannah Gardner

Naked Conversations shows how business blogging creates genuine dialogue with customers, improving image and profits.

Learn how to build a compelling social-media presence by mastering content, profiles, and follower growth strategies that integrate with blogging.

Bill Gates explains how information technology and electronic commerce can be leveraged as strategic assets to improve business management and drive future transformation.

Blog Marketing shows how companies and small business owners can use blogs to raise visibility, improve internal communication, and position themselves as industry thought leaders without large budgets.

If you want to give yourself a Web presence without spending a lot of time or money, a blog is your answer and this is your guide. Blogs (Web logs) are short, diary-like entries on a Web site that has a chronological, journal format. Fun or informative, but not formal, blogs are easy to set up, maintain, and update. You can share your personal, stream-of-consciousness musings or your expertise on any subject ranging from your family vacation to world peace. This guide helps beginners (even technophobes) get started fast, with the essential info on: The elements of blogs, such as entries, sidebars, categories, comments, and index pages The different types of hosting services, from free to fee and from "turn key" services that are easy-to-use to DIY programs Details on two popular, free "social community" hosted Web services that are ideal for casual bloggers--MSN Spaces and Yahoo! 360 The scoop on Blogger, a popular free hosted service that has some community tools like the social networks, but is basically blog-intensive DIY blogging, covering three of the most powerful and flexible blog programs--Movable Type, WordPress, and Radio Userland Hooking into RSS feeds to distribute your blog entries beyond your site Choosing a newsreader Ways to raise the visibility of your blog and make money from blogging Complete with step-by-step instructions and lots of screen shots, this guide walks you through everything from setting up your blog and posting your first entry to adding photos, audio, and more. It includes the URLs of lots of sample sites to see to give you an idea of blog possibilities. In addition to the essential how-to, it fills you in on: The blogosphere, blog culture and etiquette, snarks, macrologues, and more Moblogs that let you post entries remotely using your portable computer, PDA, or cell phone Buying a domain through a registrar such as Network Solutions, Register.com, or Go Daddy MP3 blogs, vlogs (videoblogs), photoblogging, audioblogging, podcasting, and more You know you have something to say, whether it's heavy stuff or just your thought for the day. Make your opinions known. Get your photos shown. With Blogging For Dummies, you'll soon be blogging with the best of 'em.

A practical guide that teaches business owners how to build, promote, and measure SEO‑friendly websites, covering keyword strategy, design, content, linking, analytics, international SEO, and search marketing—with a $25 Google AdWords credit.

In "Inbound Marketing," Brian Halligan explains how to stop chasing customers with outbound tactics and instead attract them by improving Google rankings, building blogs, and engaging communities on social media.

Make your business stand out without the cost of advertising!The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.Marketing Without Advertising teaches small business owners practical strategies to:encourage customers to spread the good word about your businessattract new customers and gain their trustturn dissatisfied customers into loyal supporterslist your products or services widely and inexpensivelyplan marketing events that will keep customers involvedencourage the media to comment positively on your businessThe 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.

An executive guide that reveals how Charles G. Koch applies market principles and management science to build and sustain business excellence.

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.