Books like Naked conversations by Robert Scoble


Naked Conversations, written by Robert Scoble, explains why blogs give businesses a missing element in their communication: meaningful dialogue. Drawing on more than 50 case histories, the book demonstrates how corporate blogs can humanize interactions, strengthen relationships with constituencies, and ultimately benefit both reputation and the bottom line. It highlights practices adopted by leaders such as Mark Cuban, Bob Lutz, and Jonathan Schwartz, and provides guidance on launching an effective blogging strategy. With a foreword by Tom Peters, the book is a practical guide for managers seeking to transform their communication through the Internet and social media.
First publish date: 2005
Genre: Business & Economics/Marketing
Authors: Robert Scoble
★ ★ ★ ★ ★ 3.5 (2 community ratings)

Naked conversations by Robert Scoble

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