Books like Blog marketing by Jeremy Wright
Blog Marketing offers practical guidance for marketers, PR professionals, and small business owners on leveraging blogs to directly reach customers, enhance visibility, and transform internal communication. Drawing on examples from major companies such as Google, Disney, Yahoo, and IBM, the book explains how blogs can serve as a cost‑effective tool for building brand authority and staying connected with audiences. It covers strategies for creating engaging content, fostering interaction, and measuring impact, all while emphasizing the economic benefits of blog‑based marketing and public relations.
First publish date: 2006
Genre: Business & Economics/Marketing
Authors: Jeremy Wright
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Books similar to Blog marketing (8 similar books)
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