Books like Kotler on Marketing by Philip Kotler


First publish date: 1999
Genre: Business & Economics/Marketing
Authors: Philip Kotler
★ ★ ★ ★ ★ 5.0 (1 community ratings)

Kotler on Marketing by Philip Kotler

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Books similar to Kotler on Marketing (13 similar books)

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An essential guide to marketing theory and practice, emphasizing the art and science of choosing target markets, creating superior customer value, and growing relationships.

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πŸ“˜ Consumer behavior

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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πŸ“˜ A framework for marketing management


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πŸ“˜ According To Kotler


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πŸ“˜ Basic Marketing Case Book


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A concise guide outlining 22 fundamental marketing principles written by Al Ries.

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πŸ“˜ Kotler : Marketing Management_p4


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πŸ“˜ Contemporary Marketing


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πŸ“˜ Basic marketing


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πŸ“˜ Business marketing management


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πŸ“˜ Marketing Management
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πŸ“˜ Marketing Communications Management


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Some Other Similar Books

Marketing Insights from the Greater Boston Area by Herbert J. Giersch
Marketing Strategy: A Decision-Focused Approach by Nirmalya Kumar
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Marketing: An Introduction by G. H. John and William M. Pride

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