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Books like Marketing management by Joseph P. Guiltinan

Name: Marketing management
Author: Joseph P. Guiltinan

📘 Marketing management by Joseph P. Guiltinan

First publish date: 1982

Genre: Business & Economics/Marketing

Authors: Joseph P. Guiltinan

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Books similar to Marketing management (11 similar books)

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An essential guide to marketing theory and practice, emphasizing the art and science of choosing target markets, creating superior customer value, and growing relationships.

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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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📘 Strategic marketing management

by Alexander Chernev

Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

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