Books like Principles of marketing by Philip Kotler

Name: Principles of marketing
Rating: 4.611111111111 (18 reviews)
Author: Philip Kotler

📘 Principles of marketing by Philip Kotler

Principles of Marketing presents marketing as a creative use of truth and a preparatory effort before a product enters the market. It explains how marketing management blends art and science to select target markets, develop products, and deliver value that attracts, retains, and expands customers. The book serves as a foundational text for students and professionals seeking to understand the strategic and operational aspects of marketing.

First publish date: 1980

Genre: Business & Economics/Marketing

Authors: Philip Kotler

★ ★ ★ ★ ★ 4.6 (18 community ratings)

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