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Name: According To Kotler
Rating: 5 (1 reviews)
Author: Philip Kotler

📘 According To Kotler by Philip Kotler

First publish date: May 30, 2005

Genre: Business & Economics/Marketing

Authors: Philip Kotler

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Books similar to According To Kotler (9 similar books)

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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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📘 Digital Marketing

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📘 Marketing Management 14th Ed. By Philip Kotler

by Philip Kotler

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📘 Kotler on Marketing

by Philip Kotler

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📘 The 22 immutable laws of marketing

by Al Ries

A concise guide outlining 22 fundamental marketing principles written by Al Ries.

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📘 Building Strong Brands

by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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📘 Kotler : Marketing Management_p4

by Phil T. Kotler

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📘 Likeonomics

by Rohit Bhargava

Likeonomics is about why some people and companies are more believable than others and why likeability is the real secret to being more trusted, getting more customers, making more money – and perhaps even changing your life.

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📘 Global marketing

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Some Other Similar Books

Marketing: An Introduction by Gary Armstrong and Philip Kotler
Marketing Strategy: A Decision-Focused Approach by Orville Walker and John Mullins
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Paul W. Farris et al.
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Marketing: An Introduction by Gary Armstrong and Philip Kotler
Marketing Strategy: A Decision-Focused Approach by Orville C. Walker and John W. Mullins
Contemporary Advertising and Promotion by William F. Arens, Michael F. Weigold, and Christian Arens

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