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Books like Entrepreneurial Marketing by Philip Kotler


First publish date: 2022
Authors: Philip Kotler
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Entrepreneurial Marketing by Philip Kotler

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Books similar to Entrepreneurial Marketing (7 similar books)

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The Lean Startup presents a systematic, scientific approach for creating and managing successful startups in uncertain environments, emphasizing rapid experimentation, customer feedback, and iterative product development.

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📘 Made to stick
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Made to Stick reveals why some ideas thrive and others fade, offering six proven principles—such as the human scale, memory hooks, and curiosity gaps—to help educators, marketers, and leaders craft messages that truly resonate.

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📘 The Innovator's Dilemma
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Clayton Christensen explains why leading firms can fail when they follow the right strategy, and offers rules for exploiting disruptive innovation to avoid losing market leadership.

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📘 The E-myth revisited
 by Michael E. Gerber

Michael E. Gerber challenges common myths about starting a business, guiding readers through the stages of entrepreneurial growth and the essential difference between working on and in their business.

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Blue ocean strategy by 7424518|W. Chan Kim book cover

📘 Blue ocean strategy
 by W. Chan Kim

Blue Ocean Strategy explains how companies can create uncontested market space and make competition irrelevant through innovative value creation.

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📘 Entrepreneurial Marketing
 by Edwin J. Nijssen


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Entrepreneurship Marketing by 7348578|Sonny Nwankwo book cover

📘 Entrepreneurship Marketing
 by Sonny Nwankwo


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