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Books like Entrepreneurial Marketing by Edwin J. Nijssen


First publish date: 2014
Genre: Business & Economics/Marketing
Authors: Edwin J. Nijssen
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Entrepreneurial Marketing by Edwin J. Nijssen

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Books similar to Entrepreneurial Marketing (12 similar books)

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The Lean Startup presents a systematic, scientific approach for creating and managing successful startups in uncertain environments, emphasizing rapid experimentation, customer feedback, and iterative product development.

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Clayton Christensen explains why leading firms can fail when they follow the right strategy, and offers rules for exploiting disruptive innovation to avoid losing market leadership.

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Crossing the Chasm explains how technology products must transition from early adopter enthusiasm to mainstream adoption by meeting pragmatic buyers’ needs with a complete, well‑supported offering.

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📘 Start with why
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📘 Entrepreneurial Marketing
 by Philip Kotler


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📘 Agency
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Value proposition design by 11163951|Alexander Osterwalder book cover

📘 Value proposition design
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The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

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