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Books like Blue ocean strategy by W. Chan Kim


Blue Ocean Strategy, written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, presents a marketing theory that encourages firms to leap in value for customers, employees, and the company itself. By unlocking new demand and developing unexplored market areas—termed "blue oceans"—the authors offer analytical frameworks and tools to systematically create and capture fresh opportunities.
First publish date: 2005
Genre: Business & Economics/Marketing
Authors: W. Chan Kim
★ ★ ★ ★ ★ 5.0 (2 community ratings)

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Blue ocean strategy by W. Chan Kim

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Books similar to Blue ocean strategy (6 similar books)

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