Books like Made to stick by Chip Heath
In Made to Stick, brothers Chip and Dan Heath dissect the anatomy of memorable ideas, explaining why urban legends and business pitches often succeed while others fail. They present six core traits that make messages stick, drawing on real-world examples from science, education, and advertising. Using insights from social psychology—such as the human scale principle, the Velcro Theory of Memory, and curiosity gaps— the authors show how to turn even the simplest concepts into compelling, long-lasting ideas. This practical guide equips teachers, marketers, and business professionals with tools to improve communication and increase the impact of their ideas.
First publish date: 2007
Genre: Psychology/Social Psychology
Authors: Chip Heath
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Some Other Similar Books
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