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Books like Consumer Behavior by Leon Schiffman


First publish date: 1999
Authors: Leon Schiffman
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Consumer Behavior by Leon Schiffman

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Books similar to Consumer Behavior (14 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
 by Leon G. Schiffman

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Principles of Marketing 8th Canadian Edition by 6496546|Philip Kotler book cover

📘 Principles of Marketing 8th Canadian Edition
 by Philip Kotler


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Consumer Behaviour by 6942194|Leslie Lazar Kanuk book cover

📘 Consumer Behaviour
 by Leslie Lazar Kanuk


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The Principles of Advertising and Imc by 6931852|Tom, Ph.D. Duncan book cover

📘 The Principles of Advertising and Imc
 by Tom, Ph.D. Duncan


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Marketing by 6959649|Paul Baines book cover

📘 Marketing
 by Paul Baines


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Mercadotecnia by 6496546|Philip Kotler book cover

📘 Mercadotecnia
 by Philip Kotler


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Consumer Behaviour by 7089160|Schiffman book cover

📘 Consumer Behaviour
 by Schiffman


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Consumer behaviour by 9739263|Leon G. Schiffman book cover

📘 Consumer behaviour
 by Leon G. Schiffman


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Essentials of marketing research by 7896768|William G. Zikmund book cover

📘 Essentials of marketing research
 by William G. Zikmund


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Marketing by 11975782|Rosalind Masterson book cover

📘 Marketing
 by Rosalind Masterson


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Mktg by 7020313|Carl McDaniel book cover

📘 Mktg
 by Carl McDaniel


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Fundamentos de mercadotecnia by 9929274|William J. Stanton book cover

📘 Fundamentos de mercadotecnia
 by William J. Stanton


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Consumer Behavior, Global Edition by 9739263|Leon G. Schiffman book cover

📘 Consumer Behavior, Global Edition
 by Leon G. Schiffman


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Principles of Marketing (Arab World Editions) by 6496546|Philip Kotler book cover

📘 Principles of Marketing (Arab World Editions)
 by Philip Kotler


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Some Other Similar Books

Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong
Behavioral Foundations of Public Policy by Eldar Shafir
Consumer Behavior: An International Perspective by Rita T. Karmali
Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch & Belch
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
Influence: The Psychology of Persuasion by Robert B. Cialdini
Valuable Customer Behavior: Strategies for Customer-Centric Business by V. Kumar
Understanding Consumer Behavior by Jagdish N. Sheth, N. Malhotra
Consumer Psychology by David Glen Mick & Stephen L. Raghunathan

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