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Books like Mercadotecnia by Philip Kotler


First publish date: 1981
Authors: Philip Kotler
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Mercadotecnia by Philip Kotler

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Books similar to Mercadotecnia (11 similar books)

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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

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Fundamentos de Marketing by 6947274|Kotler book cover

📘 Fundamentos de Marketing
 by Kotler


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📘 Consumer Behavior
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📘 Services marketing
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Principios de marketing by 6496546|Philip Kotler book cover

📘 Principios de marketing
 by Philip Kotler

Principios de marketing muestra ejemplos de historias del mundo real en profundidad que muestran los conceptos en accion y revelan el desarrollo del marketing moderno. En la duodecima edicion cada vineta de introduccion del capitulo y cada recuadro de marketing real ha sido actualizado o sustituido para proporcionar perspectivas actuales y relevantes de las autenticas practicas de marketing.El marketing debe colaborar de cerca con los demas departamentos de la empresa y con las organizaciones de toda su red de generacion de valor para satisfacer a los clientes creando un valor superior para ellos.

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Fundamentos de mercadotecnia by 9929274|William J. Stanton book cover

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El Marketing Segun Kotler by 6496546|Philip Kotler book cover

📘 El Marketing Segun Kotler
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