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Books like Principles of Marketing (Arab World Editions) by Philip Kotler


First publish date: 2011
Authors: Philip Kotler
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Principles of Marketing (Arab World Editions) by Philip Kotler

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Books similar to Principles of Marketing (Arab World Editions) (7 similar books)

Principles of marketing by 6496546|Philip Kotler book cover

📘 Principles of marketing
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An essential guide to marketing theory and practice, emphasizing the art and science of choosing target markets, creating superior customer value, and growing relationships.

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Books like Principles of marketing
Digital Marketing by 11851486|Dave Chaffey book cover

📘 Digital Marketing
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International marketing by 6593320|Philip R. Cateora book cover

📘 International marketing
 by Philip R. Cateora

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

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Strategic marketing management by 7332528|Alexander Chernev book cover

📘 Strategic marketing management
 by Alexander Chernev

Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

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Consumer Behavior by 6942193|Leon Schiffman book cover

📘 Consumer Behavior
 by Leon Schiffman


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Marketing by 8333055|Henry Assael book cover

📘 Marketing
 by Henry Assael


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Books like Marketing
Principles of Marketing, Global Edition by 4667307|Gary Armstrong book cover

📘 Principles of Marketing, Global Edition
 by Gary Armstrong


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