Books like Consumer Behaviour by Schiffman


First publish date: 2000
Authors: Schiffman
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Consumer Behaviour by Schiffman

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Books similar to Consumer Behaviour (5 similar books)

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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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πŸ“˜ Hooked: How to Build Habit-Forming Products
 by Nir Eyal


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πŸ“˜ Consumer behaviour


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πŸ“˜ Consumer Behavior


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Some Other Similar Books

Consumer Behavior: Building Marketing Strategy by Delia K. K. M. Voďa
Influence: The Psychology of Persuasion by Robert B. Cialdini
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Consumer Behavior and Marketing Strategy by Jalisa R. Roberts
The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep
Behavioural Economics by Michael R. R. F. Sugden
Consumer Decision-Making Models by Christine M. O'Neill

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