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Books like Principles of Marketing 8th Canadian Edition by Philip Kotler

Name: Principles of Marketing 8th Canadian Edition
Rating: 5 (1 reviews)
Author: Philip Kotler

📘 Principles of Marketing 8th Canadian Edition by Philip Kotler

First publish date: 2011

Genre: Business & Economics/Marketing

Authors: Philip Kotler

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Books similar to Principles of Marketing 8th Canadian Edition (11 similar books)

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by Philip Kotler

An essential guide to marketing theory and practice, emphasizing the art and science of choosing target markets, creating superior customer value, and growing relationships.

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by J. F. McCarthy

".. integrates business knowledge, principles and practices of project managment and construction management... will help you achieve a strategic vision, continuously improve construction operations and manage industrial, commercial and institutional projects from conception to occupancy." -- Publisher's description.

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📘 Strategic marketing management

by Alexander Chernev

Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

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📘 Consumer Behavior

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Marketing Principles by O.C. Ferrell and Michael Hartline
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