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Books like Marketing by Joel R. Evans


xxxi, 687, 39, 23 p. : 28 cm
First publish date: 1987
Authors: Joel R. Evans
★ ★ ★ ★ ★ 0.0 (0 community ratings)

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Marketing by Joel R. Evans

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Books similar to Marketing (7 similar books)

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications by 8151267|Terence A. Shimp book cover

📘 Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
 by Terence A. Shimp


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Marketing by 7025118|Dhruv Grewal book cover

📘 Marketing
 by Dhruv Grewal


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Event Marketing by 9358985|Leonard H. Hoyle book cover

📘 Event Marketing
 by Leonard H. Hoyle

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

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Marketing services by 6678208|Leonard L. Berry book cover

📘 Marketing services
 by Leonard L. Berry


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Consumer Behavior by 6942193|Leon Schiffman book cover

📘 Consumer Behavior
 by Leon Schiffman


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Services marketing by 8840564|Valarie A. Zeithaml book cover

📘 Services marketing
 by Valarie A. Zeithaml


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Marketing by 8333055|Henry Assael book cover

📘 Marketing
 by Henry Assael


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Some Other Similar Books

Marketing: An Introduction by Gary Armstrong, Philip Kotler
Strategic Marketing by Gerry McGovern
Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey, Fiona Ellis-Chadwick
International Marketing by John B. Pride, O.C. Ferrell
Integrated Marketing Communications by Kenneth K. Wong

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