Leonard H. Hoyle, born in 1948 in the United States, is a recognized expert in the field of event marketing. With extensive experience in the industry, he has contributed valuable insights into strategic marketing and promotional techniques. Hoyle is known for his practical approach to creating engaging events that effectively connect brands with their audiences.
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.
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