Books like Services marketing by Valarie A. Zeithaml
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Books similar to Services marketing (7 similar books)
Some Other Similar Books
Services Marketing: Integrating Customer Focus Across the Firm by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. GremlerMarketing of Services by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Services Marketing: People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock
Services Marketing: An International Perspective by Helen Woodruffe-Bembridge, Johan Schembri
Customer Service and Relationship Management by Kenneth Le Meunier-FitzHugh, Peter Jackson
Services Marketing: Concepts, Strategies, and Cases by Leonard L. Berry, A. Parasuraman
Marketing in the Service Economy by Klaus Hornbacher
Relationship Marketing in Service Industries by Michael J. Piacentini, Robert W. Palmatier
The Service Revolution: How Market Leaders Set the Pace in Customer Service by James G. Spear