Books like The Corporate Blogging Book by Debbie Weil

Manipulating the Media: How Blogs Shape What We Read, See, and Watch

Business communication: Essential skills and practical assignments for effective business communication in real-world situations.

Learn how to build a compelling social-media presence by mastering content, profiles, and follower growth strategies that integrate with blogging.

Blog Marketing shows how companies and small business owners can use blogs to raise visibility, improve internal communication, and position themselves as industry thought leaders without large budgets.

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--

The Social Media Marketing Workbook makes it easier than ever to market your business on all the major social media networks--from Facebook to Twitter, LinkedIn to Yelp, Pinterest to YouTube and everything in between. Includes: step-by-step worksheets; access to the companion Social Media Marketing Toolbook with hundreds of free tools. --Back cover.