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Books like Marketing Estrategico by Jean Jacques Lambin


First publish date: 1991
Authors: Jean Jacques Lambin
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Marketing Estrategico by Jean Jacques Lambin

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Books similar to Marketing Estrategico (9 similar books)

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📘 Strategic marketing management
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Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

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Principios de marketing muestra ejemplos de historias del mundo real en profundidad que muestran los conceptos en accion y revelan el desarrollo del marketing moderno. En la duodecima edicion cada vineta de introduccion del capitulo y cada recuadro de marketing real ha sido actualizado o sustituido para proporcionar perspectivas actuales y relevantes de las autenticas practicas de marketing.El marketing debe colaborar de cerca con los demas departamentos de la empresa y con las organizaciones de toda su red de generacion de valor para satisfacer a los clientes creando un valor superior para ellos.

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Some Other Similar Books

Marketing Strategy: A Decision-Focused Approach by O.C. Ferrell & Michael D. Hartline
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