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Books like Principios de Marketing by Agueda Esteban Talaya


First publish date: 1996
Authors: Agueda Esteban Talaya
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Principios de Marketing by Agueda Esteban Talaya

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Books similar to Principios de Marketing (7 similar books)

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Principios de marketing muestra ejemplos de historias del mundo real en profundidad que muestran los conceptos en accion y revelan el desarrollo del marketing moderno. En la duodecima edicion cada vineta de introduccion del capitulo y cada recuadro de marketing real ha sido actualizado o sustituido para proporcionar perspectivas actuales y relevantes de las autenticas practicas de marketing.El marketing debe colaborar de cerca con los demas departamentos de la empresa y con las organizaciones de toda su red de generacion de valor para satisfacer a los clientes creando un valor superior para ellos.

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