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Books like Strategic market management by David A. Aaker

Name: Strategic market management
Rating: 4.8 (5 reviews)
Author: David A. Aaker

📘 Strategic market management by David A. Aaker

First publish date: 1984

Genre: Business & Economics/Marketing

Authors: David A. Aaker

★ ★ ★ ★ ★ 4.8 (5 community ratings)

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Books similar to Strategic market management (10 similar books)

📘 Principles of marketing

by Philip Kotler

An essential guide to marketing theory and practice, emphasizing the art and science of choosing target markets, creating superior customer value, and growing relationships.

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📘 Blue ocean strategy

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Blue Ocean Strategy explains how companies can create uncontested market space and make competition irrelevant through innovative value creation.

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📘 Competitive Strategy

by Michael E. Porter

ISBN: 9780029253601

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📘 Strategic marketing problems

by Roger A Kerin

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📘 Strategic Market Management (Strategic Market Managment)

by David A. Aaker

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📘 Strategic marketing problems

by Roger A. Kerin

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📘 Developing business strategies

by David A. Aaker

Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to: conduct a structured external and internal analysis of a business with confidence; develop sustainable competitive advantages by creating assets, competencies, and strategies; make strategic investment decisions to generate growth; organize to support strategies; and compete strategically in hostile, growth, and global contexts.

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📘 Aaker on branding

by David A. Aaker

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📘 The new rules of marketing and PR

by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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📘 Aaker on Branding

by David Aaker

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Some Other Similar Books

Market-Driven Strategy by Anthony G. Ulrich and Karl T. Ulrich
Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch and Belch
Positioning: The Battle for Your Mind by Al Ries and Jack Trout

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