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Books like Strategic Market Management (Strategic Market Managment) by David A. Aaker


First publish date: March 26, 2004
Authors: David A. Aaker
★ ★ ★ ★ ★ 5.0 (1 community ratings)

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Strategic Market Management (Strategic Market Managment) by David A. Aaker

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Books similar to Strategic Market Management (Strategic Market Managment) (8 similar books)

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Clayton Christensen explains why leading firms can fail when they follow the right strategy, and offers rules for exploiting disruptive innovation to avoid losing market leadership.

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Competitive Strategy by 6518747|Michael E. Porter book cover

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Developing business strategies by 6532473|David A. Aaker book cover

📘 Developing business strategies
 by David A. Aaker

Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to: conduct a structured external and internal analysis of a business with confidence; develop sustainable competitive advantages by creating assets, competencies, and strategies; make strategic investment decisions to generate growth; organize to support strategies; and compete strategically in hostile, growth, and global contexts.

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📘 Aaker on branding
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📘 Marketing planning
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Some Other Similar Books

Market-Oriented Product Management by Gordon Burtch
Marketing Strategy: A Decision-Focused Approach by Orville C. Walker Jr. and John W. Mullins
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