Books like Delivering quality service by Valarie A. Zeithaml


Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, as the authors explain in this groundbreaking book. Building on seven years of research on service quality, they construct a model that balances a customer's perceptions of the value of a particular service with their need for that service. This model provides brilliant theoretical insight into customer expectations and service delivery.
First publish date: 1990
Genre: Business & Economics/Business Management
Authors: Valarie A. Zeithaml
★ ★ ★ ★ ★ 4.0 (3 community ratings)

Delivering quality service by Valarie A. Zeithaml

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Some Other Similar Books

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