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Books like Marketing mix by Stephen F. Hulme


First publish date: 1986
Authors: Stephen F. Hulme
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Marketing mix by Stephen F. Hulme

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Books similar to Marketing mix (9 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
 by Leon G. Schiffman

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Digital Marketing by 11851486|Dave Chaffey book cover

📘 Digital Marketing
 by Dave Chaffey


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Absolute value by 11867198|Itamar Simonson book cover

📘 Absolute value
 by Itamar Simonson

Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.

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Marketing by 6614434|Michael R. Solomon book cover

📘 Marketing
 by Michael R. Solomon

A comprehensive guide that examines the principles and practices of modern marketing within the contexts of commerce, business, and economics.

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Marketing mix decisions by 8222143|Roger A. Kerin book cover

📘 Marketing mix decisions
 by Roger A. Kerin


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Books like Marketing mix decisions
Marketing Mix by 13844339|Richard R. Gallagher book cover

📘 Marketing Mix
 by Richard R. Gallagher


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Contemporary Marketing by 8094204|Louis E. Boone book cover

📘 Contemporary Marketing
 by Louis E. Boone


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Marketing by 4698359|Karl Moore book cover

📘 Marketing
 by Karl Moore


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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Some Other Similar Books

Marketing Strategy: A Decision-Focused Approach by Orville C. Walker and John W. Mullins
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Strategic Marketing Problems by Roger A. Calantone
Marketing Strategy: A Decision-Focused Approach by Orville C. Walker, John W. Mullins
Modern Marketing Strategies by Ken K. Wong

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