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Books like Marketing Mix by Richard R. Gallagher


First publish date: 1990
Authors: Richard R. Gallagher
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Marketing Mix by Richard R. Gallagher

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Books similar to Marketing Mix (6 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Basic Marketing Case Book by 11568581|E. Jerome McCarthy book cover

📘 Basic Marketing Case Book
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Sell Your Way to the Top by 6639665|Zig Ziglar book cover

📘 Sell Your Way to the Top
 by Zig Ziglar


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Absolute value by 11867198|Itamar Simonson book cover

📘 Absolute value
 by Itamar Simonson

Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.

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Marketing mix decisions by 8222143|Roger A. Kerin book cover

📘 Marketing mix decisions
 by Roger A. Kerin


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Marketing mix by 10543875|Stephen F. Hulme book cover

📘 Marketing mix
 by Stephen F. Hulme


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