Books like Marketing by Michael R. Solomon

Name: Marketing
Rating: 3 (1 reviews)
Author: Michael R. Solomon

Marketing, by Michael R. Solomon, offers an extensive overview of core concepts in the field of marketing. It covers fundamental theories, practical strategies, and vocational guidance for those pursuing careers in marketing, sales, advertising, and promotion. Readers learn how marketing operates within the broader realms of business and economics, and how it intersects with finance and commercial practice.

First publish date: 1997

Genre: Business & Economics/Marketing

Authors: Michael R. Solomon

★ ★ ★ ★ ★ 3.0 (1 community ratings)

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