Books like A New Brand World by Scott Bedbury
What does it take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that led these companies to become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts, Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
First publish date: 2000
Genre: Business & Economics/Marketing
Authors: Scott Bedbury
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