Find Similar Books | Similar Books Like Find Similar Books

Books like Harvard business review on marketing by Harvard Business School Press


First publish date: 2001
Subjects: Management, Marketing, Business & Economics, Business/Economics, Sales & marketing
Authors: Harvard Business School Press
★ ★ ★ ★ ★ 0.0 (0 community ratings)

All books by Harvard Business School Press
Harvard business review on marketing by Harvard Business School Press

How are these books recommended?

The books recommended for Harvard business review on marketing by Harvard Business School Press are shaped by reader interaction. Votes on how closely books relate, user ratings, and community comments all help refine these recommendations and highlight books readers genuinely find similar in theme, ideas, and overall reading experience.

Have you read any of these books?
Your votes, ratings, and comments help improve recommendations and make it easier for other readers to discover books they’ll enjoy.

Books similar to Harvard business review on marketing (11 similar books)

The 22 immutable laws of branding by 6597500|Al Ries book cover

📘 The 22 immutable laws of branding
 by Al Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

★★★★★★★★★★ 4.0 (3 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like The 22 immutable laws of branding
Marketing by 6614434|Michael R. Solomon book cover

📘 Marketing
 by Michael R. Solomon


★★★★★★★★★★ 3.0 (1 rating)
Similar? ✓ Yes 0 ✗ No 0
Books like Marketing
What is marketing? by 11214512|Harvard Business School. Press book cover

📘 What is marketing?
 by Harvard Business School. Press


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like What is marketing?
Brands and branding by 7387230|Rita Clifton book cover

📘 Brands and branding
 by Rita Clifton


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Brands and branding
A New Brand World by 6950655|Scott Bedbury book cover

📘 A New Brand World
 by Scott Bedbury

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like A New Brand World
The business marketing course by 10758715|David Ford book cover

📘 The business marketing course
 by David Ford


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like The business marketing course
Brand leadership by 6532473|David A. Aaker book cover

📘 Brand leadership
 by David A. Aaker


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Brand leadership
Brain tattoos by 7139397|Karen Post book cover

📘 Brain tattoos
 by Karen Post


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Brain tattoos
Network marketing for dummies by 6639665|Zig Ziglar book cover

📘 Network marketing for dummies
 by Zig Ziglar


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Network marketing for dummies
The marketing game! by 10708664|Charlotte H. Mason book cover

📘 The marketing game!
 by Charlotte H. Mason


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like The marketing game!
The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like The new rules of marketing and PR

Some Other Similar Books

Contagious: Why Things Catch On by Jonah Berger
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Influence: The Psychology of Persuasion by Robert B. Cialdini
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
HBR Guide to Marketing by Harvard Business Review
Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Have a similar book in mind? Let others know!

Please login to submit books!