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Books like Harvard business review on marketing by Harvard Business School Press


First publish date: 2001
Genre: Business & Economics/Marketing
Authors: Harvard Business School Press
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Harvard business review on marketing by Harvard Business School Press

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Books similar to Harvard business review on marketing (11 similar books)

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📘 The 22 immutable laws of branding
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A definitive guide outlining the 22 essential rules for building and sustaining powerful brands, now expanded with new commentary, illustrations, and an additional volume on internet branding.

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📘 Marketing
 by Michael R. Solomon

A comprehensive guide that examines the principles and practices of modern marketing within the contexts of commerce, business, and economics.

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What is marketing? by 11214512|Harvard Business School. Press book cover

📘 What is marketing?
 by Harvard Business School. Press


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Brands and branding by 7387230|Rita Clifton book cover

📘 Brands and branding
 by Rita Clifton


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A New Brand World by 6950655|Scott Bedbury book cover

📘 A New Brand World
 by Scott Bedbury

Explains the principles that led to Nike and Starbucks becoming successful brands, offering advice for business leaders.

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The business marketing course by 10758715|David Ford book cover

📘 The business marketing course
 by David Ford


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Brand leadership by 6532473|David A. Aaker book cover

📘 Brand leadership
 by David A. Aaker


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Brain tattoos by 7139397|Karen Post book cover

📘 Brain tattoos
 by Karen Post


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Network marketing for dummies by 6639665|Zig Ziglar book cover

📘 Network marketing for dummies
 by Zig Ziglar


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The marketing game! by 10708664|Charlotte H. Mason book cover

📘 The marketing game!
 by Charlotte H. Mason


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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Some Other Similar Books

Contagious: Why Things Catch On by Jonah Berger
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Influence: The Psychology of Persuasion by Robert B. Cialdini
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
HBR Guide to Marketing by Harvard Business Review
Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

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