Books like New Brand World by Scott Bedbury


First publish date: 2003
Authors: Scott Bedbury
★ ★ ★ ★ ★ 3.0 (1 community ratings)

New Brand World by Scott Bedbury

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Books similar to New Brand World (4 similar books)

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A definitive guide outlining the 22 essential rules for building and sustaining powerful brands, now expanded with new commentary, illustrations, and an additional volume on internet branding.

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Al and Laura Ries explain how brands evolve and thrive by applying Darwinian concepts of divergence to product and category creation, offering a proven strategy for launching successful brands in today’s competitive market.

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Some Other Similar Books

Positioning: The Battle for Your Mind by Al Ries, Jack Trout
Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller
Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marc P. Surplice
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Contagious: Why Things Catch On by Jonah Berger
Hello, My Name is Awesome: How to Create Brand Names That Stick by Alex Frankel
Branding: In Five and a Half Steps by Michael Johnson
The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by Peter Montoya

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