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Books like Advertising & IMC by Sandra Moriarty


First publish date: 2011
Authors: Sandra Moriarty
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Advertising & IMC by Sandra Moriarty

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Books similar to Advertising & IMC (7 similar books)

Advertising & IMC by 9802369|Sandra E. Moriarty book cover

📘 Advertising & IMC
 by Sandra E. Moriarty


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The Principles of Advertising and Imc by 6931852|Tom, Ph.D. Duncan book cover

📘 The Principles of Advertising and Imc
 by Tom, Ph.D. Duncan


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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications by 7311314|Shimp book cover

📘 Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
 by Shimp


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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Advertising and integrated brand promotion by 9487679|Thomas C O'Guinn book cover

📘 Advertising and integrated brand promotion
 by Thomas C O'Guinn


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Principles of Advertising and IMC by 6930985|Tom Duncan book cover

📘 Principles of Advertising and IMC
 by Tom Duncan


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Advertising, Promotion and Supplemental Aspects of IMC by 8151267|Terence A. Shimp book cover

📘 Advertising, Promotion and Supplemental Aspects of IMC
 by Terence A. Shimp


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Some Other Similar Books

Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch and Belch
Marketing Communications: How to Impact Buyers and Society by Philip J. Kitchen, Patrick de Pelsmacker
Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong
Advertising and Brand Loyalty by David W. Cravens
Consumer Behavior and Advertising Strategy by Robert East, Malcolm East
Advertising Campaigns: Strategies and Tactics by Harold Davis

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