Books like Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications by Shimp


First publish date: 2006
Genre: Business & Economics/Marketing
Authors: Shimp
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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications by Shimp

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Some Other Similar Books

Integrated Advertising, Promotion, and Marketing Communications by Gerald J. T. L. W. Shimp
Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch and Michael A. Belch
Advertising & Promotion: An Integrated Marketing Communications Perspective by Belch and Belch
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Advertising and Integrated Brand Promotion by Thomas C. O’Guinn, Chris T. Allen, and Kimberly S. Semenik
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Integrated Marketing Communication: Creativity, Strategy, and Implementation by Sandra Moriarty, Nancy Mitchell, and William D. Wells

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