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Books like Advertising, Promotion and Supplemental Aspects of IMC by Terence A. Shimp


First publish date: 1999
Authors: Terence A. Shimp
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Advertising, Promotion and Supplemental Aspects of IMC by Terence A. Shimp

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Books similar to Advertising, Promotion and Supplemental Aspects of IMC (7 similar books)

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications by 8151267|Terence A. Shimp book cover

📘 Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
 by Terence A. Shimp


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Advertising & IMC by 9802369|Sandra E. Moriarty book cover

📘 Advertising & IMC
 by Sandra E. Moriarty


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The Principles of Advertising and Imc by 6931852|Tom, Ph.D. Duncan book cover

📘 The Principles of Advertising and Imc
 by Tom, Ph.D. Duncan


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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing by 11851486|Dave Chaffey book cover

📘 Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
 by Dave Chaffey


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IMC by 8162492|Duncan, Tom book cover

📘 IMC
 by Duncan, Tom


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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications by 7311314|Shimp book cover

📘 Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
 by Shimp


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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Some Other Similar Books

Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch
Advertising Principles and Practice by Ronald D. Showman, Carol J. Lambert
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