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Books like Marketing : the core by Roger A. Kerin


First publish date: 2003
Authors: Roger A. Kerin
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Marketing : the core by Roger A. Kerin

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Books similar to Marketing : the core (11 similar books)

Principles of marketing by 6496546|Philip Kotler book cover

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An essential guide to marketing theory and practice, emphasizing the art and science of choosing target markets, creating superior customer value, and growing relationships.

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Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Marketing by 6614434|Michael R. Solomon book cover

📘 Marketing
 by Michael R. Solomon

A comprehensive guide that examines the principles and practices of modern marketing within the contexts of commerce, business, and economics.

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📘 The business marketing course
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Network marketing for dummies by 6639665|Zig Ziglar book cover

📘 Network marketing for dummies
 by Zig Ziglar


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The marketing game! by 10708664|Charlotte H. Mason book cover

📘 The marketing game!
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The marketer's guide to public relations in the 21st century by 8334335|Thomas L. Harris book cover

📘 The marketer's guide to public relations in the 21st century
 by Thomas L. Harris


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Fundamentals of Marketing by 6959649|Paul Baines book cover

📘 Fundamentals of Marketing
 by Paul Baines

xxiv, 376 pages : 25 cm

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Principles of marketing, second edition(by) Philip Kotler by 9039721|Harrison Grathwohl book cover

📘 Principles of marketing, second edition(by) Philip Kotler
 by Harrison Grathwohl


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Marketing by 11975782|Rosalind Masterson book cover

📘 Marketing
 by Rosalind Masterson


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Strategic Marketing by William M. Pride, O.C. Ferrell
Marketing: An Introduction by Gary Armstrong, Philip Kotler
Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch
Marketing Principles by Philip Kotler, Vincent Armstrong
Service Marketing: Concepts, Strategies, and Cases by Valarie A. Zeithaml, Mary Jo Bitner
Exam Prep for Marketing Foundations by Roger Kerin, Steven W. Hartley, William Rudelius

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