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Books like Principles of marketing, second edition(by) Philip Kotler by Harrison Grathwohl

Name: Principles of marketing, second edition(by) Philip Kotler
Author: Harrison Grathwohl

📘 Principles of marketing, second edition(by) Philip Kotler by Harrison Grathwohl

First publish date: 1983

Authors: Harrison Grathwohl

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Books similar to Principles of marketing, second edition(by) Philip Kotler (8 similar books)

📘 Principles of marketing

by Philip Kotler

An essential guide to marketing theory and practice, emphasizing the art and science of choosing target markets, creating superior customer value, and growing relationships.

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📘 Consumer behavior

by Leon G. Schiffman

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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📘 Digital Marketing

by Dave Chaffey

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📘 Principles of Marketing (17th Edition)

by Philip Kotler

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📘 Likeonomics

by Rohit Bhargava

Likeonomics is about why some people and companies are more believable than others and why likeability is the real secret to being more trusted, getting more customers, making more money – and perhaps even changing your life.

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📘 Strategic marketing management

by Alexander Chernev

Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

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📘 Marketing : the core

by Roger A. Kerin

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📘 Principle Marketing

by Kotler

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