Books like Strategic brand management by Richard Elliott


First publish date: 2007
Authors: Richard Elliott
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Strategic brand management by Richard Elliott

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Books similar to Strategic brand management (7 similar books)

Strategic Brand Management by 8269130|Kevin Lane Keller book cover

πŸ“˜ Strategic Brand Management


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Strategic Brand Management: Building, Measuring And Managing Brand Equity by 8269130|Kevin Lane Keller book cover

πŸ“˜ Strategic Brand Management: Building, Measuring And Managing Brand Equity


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Brand Asset Management by 7170606|Scott M. Davis book cover

πŸ“˜ Brand Asset Management


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What is Branding? by 8333368|Matthew Healey book cover

πŸ“˜ What is Branding?


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Advanced brand management by 6917781|Paul Temporal book cover

πŸ“˜ Advanced brand management

This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.

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Eating the big fish by 6632982|Adam Morgan book cover

πŸ“˜ Eating the big fish

How challenger brands can compete against brand leaders.

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The new strategic brand management by 7418939|Jean-Noël Kapferer book cover

πŸ“˜ The new strategic brand management

Newly updated edition of The New Strategic Brand Management offers valuable insights into contemporary brand management practices.

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Some Other Similar Books

Building Strong Brands by David Aaker
Brand Equity & Advertising by David Aaker & Kevin Lane Keller
Brand Leadership by David Aaker
Managing Brand Equity by David Aaker
Brand Positioning: Strategies for Competitive Advantages by David Aaker
Kellogg on Branding by Alice M. Tybout & Tim Calkins
Building Brands and Brand Equity by Kevin Lane Keller
Brand Strategy: The Complete Guide by Tony Hsieh

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