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Books like Strategic Brand Management by Kevin Lane Keller


First publish date: 2002
Authors: Kevin Lane Keller
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Strategic Brand Management by Kevin Lane Keller

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Books similar to Strategic Brand Management (9 similar books)

The brand gap by 2588127|Marty Neumeier book cover

📘 The brand gap
 by Marty Neumeier

Marty Neumeier’s The Brand Gap offers a concise, boardroom‑oriented framework that connects brand strategy to execution through five core disciplines.

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Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
 by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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Strategic Brand Management: Building, Measuring And Managing Brand Equity by 8269130|Kevin Lane Keller book cover

📘 Strategic Brand Management: Building, Measuring And Managing Brand Equity
 by Kevin Lane Keller


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Brand leadership by 6532473|David A. Aaker book cover

📘 Brand leadership
 by David A. Aaker


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BRAND sense by 7112373|Martin Lindstrom book cover

📘 BRAND sense
 by Martin Lindstrom


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Brand Portfolio Strategy by 6532473|David A. Aaker book cover

📘 Brand Portfolio Strategy
 by David A. Aaker

David Aaker teaches managers to build a brand portfolio strategy that aligns with business goals, offering tools for relevance, differentiation, and clarity across master brands, subbrands, and extensions.

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Strategic Brand Management and Development by 12515730|Sotiris T. Lalaounis book cover

📘 Strategic Brand Management and Development
 by Sotiris T. Lalaounis


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Strategic brand management by 7015632|Richard Elliott book cover

📘 Strategic brand management
 by Richard Elliott


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Brands and Branding by 3463735|Ashita Aggarwal book cover

📘 Brands and Branding
 by Ashita Aggarwal


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Some Other Similar Books

Keller's Brand Equity & Brand Positioning by Kevin Lane Keller
Brand Management: Research, Theory and Practice by Tilde Heding, Charlotte F. Knudtzen, David Glen
Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Brand Building: The Five Easy Steps by Thomas B. Gunn
Consumer Behavior and Brand Management by Michael Solomon

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