Books like What is Branding? by Matthew Healey


First publish date: 2008
Genre: Business & Economics/Marketing
Authors: Matthew Healey
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What is Branding? by Matthew Healey

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Books similar to What is Branding? (10 similar books)

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πŸ“˜ The 22 immutable laws of branding
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A definitive guide outlining the 22 essential rules for building and sustaining powerful brands, now expanded with new commentary, illustrations, and an additional volume on internet branding.

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πŸ“˜ Brand leadership


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πŸ“˜ Brand Asset Management


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Branding by 8417628|Geoffrey Randall book cover

πŸ“˜ Branding


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Advanced brand management by 6917781|Paul Temporal book cover

πŸ“˜ Advanced brand management

This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.

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Eating the big fish by 6632982|Adam Morgan book cover

πŸ“˜ Eating the big fish

How challenger brands can compete against brand leaders.

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Strategic brand management by 7015632|Richard Elliott book cover

πŸ“˜ Strategic brand management


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Total Branding by Design by 7588613|Paul Southgate book cover

πŸ“˜ Total Branding by Design


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Brands and Branding by 3463735|Ashita Aggarwal book cover

πŸ“˜ Brands and Branding


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Some Other Similar Books

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
Designed for Use: Creative Digital Product Design by Marc Hassenzahl
Branding: In Five and a Half Steps by Michael Johnson
The Brand Flip: Why customers now run companies and how to profit from it by Marc H. Meyer and Eric M. Ralph
Storytelling for User Experience: Crafting Stories for Better Design by Whitney Quesenbery and Kevin Brooks
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
The Art of Branding: How to Build a Brand That People Love by Tony Hsieh

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