Find Similar Books | Similar Books Like Find Similar Books

Books like Principles of Marketing, Global Edtion by Philip Kotler


First publish date: 1920
Authors: Philip Kotler
★ ★ ★ ★ ★ 0.0 (0 community ratings)

All books by Philip Kotler
Principles of Marketing, Global Edtion by Philip Kotler

How are these books recommended?

The books recommended for Principles of Marketing, Global Edtion by Philip Kotler are shaped by reader interaction. Votes on how closely books relate, user ratings, and community comments all help refine these recommendations and highlight books readers genuinely find similar in theme, ideas, and overall reading experience.

Have you read any of these books?
Your votes, ratings, and comments help improve recommendations and make it easier for other readers to discover books they’ll enjoy.

Books similar to Principles of Marketing, Global Edtion (9 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
 by Leon G. Schiffman

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

★★★★★★★★★★ 4.5 (8 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Consumer behavior
Digital Marketing by 11851486|Dave Chaffey book cover

📘 Digital Marketing
 by Dave Chaffey


★★★★★★★★★★ 5.0 (3 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Digital Marketing
Marketing research by 6686377|Naresh K. Malhotra book cover

📘 Marketing research
 by Naresh K. Malhotra


★★★★★★★★★★ 3.0 (2 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Marketing research
According To Kotler by 6496546|Philip Kotler book cover

📘 According To Kotler
 by Philip Kotler


★★★★★★★★★★ 5.0 (1 rating)
Similar? ✓ Yes 0 ✗ No 0
Books like According To Kotler
Global marketing by 6945870|Svend Hollensen book cover

📘 Global marketing
 by Svend Hollensen


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Global marketing
Strategic marketing management by 7332528|Alexander Chernev book cover

📘 Strategic marketing management
 by Alexander Chernev

Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Strategic marketing management
Principles of Marketing, Global Edition by 4667307|Gary Armstrong book cover

📘 Principles of Marketing, Global Edition
 by Gary Armstrong


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Principles of Marketing, Global Edition
Principle Marketing by 6947274|Kotler book cover

📘 Principle Marketing
 by Kotler


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Principle Marketing
Marketing Management, Global Edition by 6496546|Philip Kotler book cover

📘 Marketing Management, Global Edition
 by Philip Kotler


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Marketing Management, Global Edition

Some Other Similar Books

Marketing Principles by O.C. Ferrell and Michael Hartline
Brand Management: Research, Theory and Practice by Tilde Heding, Charlotte F. Knudtzen, and David W. Björner
Services Marketing: People, Technology, Strategy by Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler

Have a similar book in mind? Let others know!

Please login to submit books!