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Books like Marketing Management, Global Edition by Philip Kotler


First publish date: 2021
Authors: Philip Kotler
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Marketing Management, Global Edition by Philip Kotler

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Books similar to Marketing Management, Global Edition (11 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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A framework for marketing management by 6496546|Philip Kotler book cover

📘 A framework for marketing management
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Marketing Management 14th Ed. By Philip Kotler by 6496546|Philip Kotler book cover

📘 Marketing Management 14th Ed. By Philip Kotler
 by Philip Kotler


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International marketing by 6593320|Philip R. Cateora book cover

📘 International marketing
 by Philip R. Cateora

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

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Kotler : Marketing Management_p4 by 12621716|Phil T. Kotler book cover

📘 Kotler : Marketing Management_p4
 by Phil T. Kotler


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Strategic marketing management by 7332528|Alexander Chernev book cover

📘 Strategic marketing management
 by Alexander Chernev

Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

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Principles of Advertising and IMC by 6930985|Tom Duncan book cover

📘 Principles of Advertising and IMC
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Principles of Marketing, Global Edition by 4667307|Gary Armstrong book cover

📘 Principles of Marketing, Global Edition
 by Gary Armstrong


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Framework for Marketing Management by 6496546|Philip Kotler book cover

📘 Framework for Marketing Management
 by Philip Kotler


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Principles of Marketing, Global Edtion by 6496546|Philip Kotler book cover

📘 Principles of Marketing, Global Edtion
 by Philip Kotler


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