Books like Strategic Marketing by Tony Proctor


First publish date: 2000
Genre: Business & Economics/Marketing
Authors: Tony Proctor
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Strategic Marketing by Tony Proctor

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Books similar to Strategic Marketing (9 similar books)

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πŸ“˜ Strategic market management


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πŸ“˜ Competitive Strategy

ISBN: 9780029253601

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πŸ“˜ The new strategic selling


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πŸ“˜ Corporate Communication


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πŸ“˜ Global marketing


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πŸ“˜ Market-based management


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πŸ“˜ Strategic marketing management cases


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πŸ“˜ Strategic marketing management


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Business analytics by 11963270|Dinabandhu Bag book cover

πŸ“˜ Business analytics

"This book provides a first-hand account of business analytics and its implementation, and an account of the brief theoretical framework underpinning each component of business analytics. The themes of the book include (1) learning the contours and boundaries of business analytics which are in scope; (2) understanding the organization design aspects of an analytical organization; (3) providing knowledge on the domain focus of developing business activities for financial impact in functional analysis; and (4) deriving a whole gamut of business use cases in a variety of situations to apply the techniques. The book gives a complete, insightful understanding of developing and implementing analytical solution."--From publisher.

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Market-Oriented Product Development by Philip Kotler
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
Marketing Strategy: A Decision-Focused Approach by Orville C. Walker Jr. and John W. Mullins
Marketing Strategy: From Principles to Practice by M. Sivakumar
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