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Books like Instructor's Manual for Marketing Management by Philip Kotler


First publish date: 2006
Genre: Business & Economics/Marketing
Authors: Philip Kotler
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Instructor's Manual for Marketing Management by Philip Kotler

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Books similar to Instructor's Manual for Marketing Management (10 similar books)

Principles of marketing by 6496546|Philip Kotler book cover

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An essential guide to marketing theory and practice, emphasizing the art and science of choosing target markets, creating superior customer value, and growing relationships.

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Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
 by Leon G. Schiffman

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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📘 Strategic market management
 by David A. Aaker


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📘 Digital Marketing
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Marketing Management 14th Ed. By Philip Kotler by 6496546|Philip Kotler book cover

📘 Marketing Management 14th Ed. By Philip Kotler
 by Philip Kotler


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Strategic marketing problems by 8222143|Roger A. Kerin book cover

📘 Strategic marketing problems
 by Roger A. Kerin


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Business marketing management by 8380339|Michael D. Hutt book cover

📘 Business marketing management
 by Michael D. Hutt


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Marketing Communications Management by 6950288|Paul Copley book cover

📘 Marketing Communications Management
 by Paul Copley


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Marketing management; analysis, planning, and control by 6496546|Philip Kotler book cover

📘 Marketing management; analysis, planning, and control
 by Philip Kotler


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Services marketing by 8840564|Valarie A. Zeithaml book cover

📘 Services marketing
 by Valarie A. Zeithaml


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Some Other Similar Books

Marketing: An Introduction by Gary Armstrong and Philip Kotler
Advertising and Promotion by Terence A. Shimp
Marketing Management: An Asian Perspective by Philip Kotler, Kevin Lane Keller
Global Marketing by W. C. Benton Jr.

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