Books like The art of relevance by Nina Simon

Made to Stick reveals why some ideas thrive and others fade, offering six proven principles—such as the human scale, memory hooks, and curiosity gaps—to help educators, marketers, and leaders craft messages that truly resonate.

Learn how to build a digital 'Second Brain' that organizes knowledge, boosts creativity, and empowers you to manage projects and goals efficiently.

Jonah Berger reveals how unsuspected social pressures shape our buying habits, career moves, and everyday choices, blending business, psychology, and social science insights to expose the hidden forces behind human behavior.

307 pages : 22 cm

"In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right. Make sense of your business environment and understand your audience. Get stakeholders aligned on business goals and user needs. Set your content strategy and decide how to measure success. Create, maintain, and govern on-strategy content. You'll learn to control your content-and not have it control you"--Amazon.com.

Explore how companies transform goods into props and services into stages, creating personalized experiences that command higher value and drive future economic growth.