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Books like Invisible influence by Jonah Berger


In Invisible Influence, Jonah Berger explores the covert social forces that steer our decisions—from the products we purchase to the careers we pursue and the food we choose. Drawing on research from business, psychology, and social science, Berger shows how other people's behavior exerts a powerful pull on our actions, often more significant than our own personal preferences. By uncovering these unseen influences, the book offers a deeper understanding of consumer choices and behavioral patterns in everyday life.
First publish date: 2016
Genre: Psychology/Social Psychology
Authors: Jonah Berger
★ ★ ★ ★ ★ 4.3 (3 community ratings)

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Invisible influence by Jonah Berger

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