Books like The invisible edge by Mark Blaxill
"The Invisible Edge" explains how to transform intangible intellectual assets into tangible business advantages. Drawing on experience with both high‑efficiency and high‑margin companies, Blaxill and Eckardt show managers how to recognize the value of IP, analyze it, and build strategies that command premium prices, increase market share, and sustain lower costs. The practical approach departs from traditional legal discussions and focuses on strategic application, illustrated with real‑world case studies from industries ranging from golf ball manufacturing to technology giants like Facebook, Toyota, Procter & Gamble, and IBM.
First publish date: 2009
Genre: Business & Economics/Business Management
Authors: Mark Blaxill
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