Books like The art of selling intangibles by LeRoy Gross


The Art of Selling Intangibles presents an overview of techniques and strategies tailored to brokers, stockbrokers, and sales professionals engaged in the transaction of intangible goods and services. The book explores key concepts such as assessing value, crafting persuasive proposals, conducting negotiations, and closing deals in the competitive brokerage and stockbroking landscape.
First publish date: 1982
Genre: Business & Economics/Marketing
Authors: LeRoy Gross
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The art of selling intangibles by LeRoy Gross

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