Books like How to Sell to an Idiot by John Hoover

A practical guide that explores the psychological principles behind selling, helping salespeople set and achieve goals, develop winning habits, attract more clients, and master the essential skills for successful sales performance.

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.Too often, the sales process is all about fear.Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy—a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction.This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers:• Start new business from scratch in a way both salespeople and clients can feel good about • Ask hard questions in a soft way • Close the deal by opening minds

Explore the three psychological forces that shape sales success—from a salesperson’s mindset, their drive for achievement, to the customer's perspective—using proven insights and action steps to boost confidence, reduce stress, and sharpen listening skills.

How to capture customers by learning to think the way they doThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just dont understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.In addition, you receive:Solid marketing insights delivered in a ...'

A practical guide to the psychological aspects of success in business, emphasizing effective selling techniques and mind control.

Good in a Room shows how Hollywood’s top writers, producers, and directors pitch ideas—and how you can use their proven techniques to win meetings, secure financing and advance any business proposal.

The Ultimate Sales Machine teaches managers to focus on twelve essential business improvement areas, each practiced with disciplined consistency to boost management, marketing, and sales performance.

Turn uncommon assets into income with Janet Switzer's proven secrets and Instant Income system.