Books like Power copy-writing by Herschell Gordon Lewis

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."In this indispensable guide, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)--the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.From the Hardcover edition.

Great book on how to become a skilled copywriter.

Explains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creating the perfect buying environment. Section two explains copy elements such as typeface, paragraph headings, and anticipating buyer objections, and psychological triggers such as honesty, credibility, value, and the desire to belong.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

ARE YOU AT A LOSS FOR WORDS? Ask yourself these questions: ■ DO YOU ALWAYS USE THE PROPER WORD? ■ DO YOU KNOW HOW TO PRONOUNCE IT? ■ DO YOU KNOW HOW TO AVOID ILLITERATE EXPRESSIONS? ■ DO YOU SPEAK EASILY AND WITHOUT EMBARRASSMENT? Word power means success. Tests have proven again and again that people who do not possess large vocabularies are the ones who fail in today's competitive world. Modern life demands verbal knowledge. The person who can say what he means comes out on top in business, in school and in his personal affairs. WORD POWER MADE EASY will help you to achieve a fluent, powerful and effective vocabulary in three weeks. Utilizing the latest methods of research, it is simple, easy and entertaining to use. Now you can own this new edition of this authoritative book for an exceptionally low price.