Books like The Adweek copywriting handbook by Joseph Sugarman

Great book on how to become a skilled copywriter.

A concise guide to crafting effective mail‑order ad copy, covering the first sentence, graphic layout, copy elements like typeface and headings, and psychological triggers such as credibility and belonging.

A practical guide for consultants and business leaders, building on McKinsey’s proven problem‑solving methods to deliver high‑impact results.

Discover how you can run the practical side of your practice more profitably. This comprehensive guide to managing an interior design business gives you an arsenal of proven procedures and practical tools and techniques perfected over the course of some thirty years. New to this edition are sections on establishing an electronic office, the pros and cons of working alone and creating partnerships, hiring and working with off-site employees, and more. It also includes more than fifty sample forms and letters, such as an existing conditions survey and a letter of transmittal, that can easily be adapted to your own uses.

A practical handbook that teaches writers the core elements of fiction—characterization, plot, pacing, and theme—while also covering revision, marketing, and professional tools like cover and query letters.

Filled with essential checklists, worksheets and advice, The Small Business Start-Up Guide will get you up and running!The Small Business Start-Up Guide is a must-have resource for anyone starting a business. Covering everything you need to know to start successfully, it will save you immeasurable amounts of time, effort and money.Discover:--Which taxes and regulations you must be aware of--Where to find capital and investors--Whether incorporation is right for your business--The key elements of a business plan--The ins and outs of bank loans--Which professionals to consult"The pluses and minuses for each type of organization a start-up can assume...written by two people who have been through the start-up process." --The Wall Street JournalPlus get terrific time-saving information, including:--A checklist of what you must do while starting a business--An extensive appendix of the rules, fees, forms, and requirements for starting a business in each of the 50 states and the District of Columbia--The best sources of information on your specific business concerns--How to buy a franchise and where to get help--Tips for finding small business loansNow is the time to start building the business you want.

Between coordinating meetings, making travel arrangements, and running the phone lines, being a professional administrative assistant requires an astonishing and varied range of skills involving interpersonal communication, written presentations, and organizational ability. Written in a down-to-earth style, Administrative Assistant’s and Secretary’s Handbook provides readers with information on subjects including record keeping, telephone usage, office machines, mail, business letters, and computer software skills. Now in its third edition, the book has been completely revised with expanded coverage of topics including electronic records management, interpersonal and communication skills, troubleshooting computer problems, time and stress management, customer service, event planning, web conferencing, math for office professionals, office management and supervision, transcription, and much more. Comprehensive and completely up-to-date, this is the book every administrative professional should own.

A practical guide for young adults on balancing everyday spending with long‑term financial goals, offering tips on budgeting, investing, and debt management.